VDL

VDL is a classic casual beauty brand founded in 2012 under the umbrella of LG Household & Health Care. Celebrated for its bold use of colour and texture, the brand reflects timeless elegance through a modern lens, creating makeup that feels like a personal fit rather than a fleeting trend. VDL's signature collaborations with global colour authority PANTONE showcase its creative spirit, with limited-edition collections inspired by the annual Color of the Year. Whether in texture, tone or design, VDL products aim to enhance each person’s natural confidence and comfort, offering beauty that feels effortlessly tailored.