ENTROPY

ENTROPY Makeup is a Korean beauty brand that embraces individuality through the concept of beauty born from spontaneity and balance, inspired by the second law of thermodynamics. Known for innovative brow and eye products, including Korea’s first mascara-type brow perm kit, ENTROPY empowers self-expression with bold, unconventional solutions like the Tough Brow Lift Perm and Brow & Lash Booster Serum. Made in Korea and grounded in the belief that beauty has no boundaries, ENTROPY redefines elegance through disruptive creativity and limitless transformation.